Following an intense brainstorming session, a Californian marketing team has come to the conclusion that the dollar sign ($) very closely resembles an ‘S’ with a line through it. They believe that this will have an enormous impact on creative sign-writing techniques, for example: “$ale! $ale! $ale! Everything mu$t go!”
When asked about the discovery, the marketing supervisor John Yoosedcarsayelsman said: “We stayed up all night, surviving on pizza, coffee and Chinese, contemplating the dollar sign and how it could be used in our client’s sales pitch. A light went on in my head, and I yelled out, ‘It looks like an S!’ That was an emotional moment.”
This discovery follows a German discovery that the Euro sign (€) looks like an ‘E”, and a Japanese discovery that the Yen sign (¥) looks like a ‘Y’. English researchers believe that they are close to finding what the pound sign (£) resembles.
Financial experts speculate that these amazing breakthroughs are a result of marketers working harder under the recent economic downturn, however nutritionists believe that it is a direct result of a reduction of MSG in Chinese food.